From the very beginning, Alembic set out to do things
differently. The company took shape when founder Ron Wickersham teamed up with
the Grateful Dead to help improve the sound quality on their recordings.
Wickersham was a design engineer who had worked with Ampex, so he was familiar
with all the inner workings of the studio gear. It wasn’t long before the first
versions of the Alembic electronics and pickups were designed and installed
into the instruments of the some of the most pivotal 60’s musicians, including
David Crosby, Jack Casady, Jerry Garcia and Phil Lesh.
During the 1970s Alembic was refining their electronics and
developing custom bass guitars. In addition, they were creating a state-of-the-art
16 track recording studio in San Francisco. By 1972, Stanley Clarke got his
hands on an Alembic bass, and their pedigree for creating the most technically
sophisticated bass guitars was beginning to solidify. To this day, the sound
and build quality of an Alembic bass is
in a class of its own.
Unlike other instrument companies who were quick to give
their basses to famous musicians in an effort to promote themselves, Alembic
made musicians pay for them. The thought process behind their no endorsement
deal was that famous musicians were in the best financial position to pay for
them. It seems like a logical thought process, but it was very different
approach from that of their competitors.
Today, Alembic bass guitars are still one of the most highly
regarded instruments, with many designs passing into the realm of fine art. To
see our selection of Alembic basses, visit BassCentral.com
today!
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ReplyDelete'Cept Alembic didn't stick to the no-endorsements policy. :)
ReplyDeletehttp://en.wikipedia.org/wiki/Alembic_Inc#No_endorsements
"No endorsements[edit]
Alembic has always followed a strict "no endorsement" policy: artists have always had to pay for their instruments. According to Susan Wickersham, co-founder and CEO, "the most successful artists can afford to pay for their instruments – but if we gave them endorsement deals the cost of those instruments would have to be recovered from customers who are far less able to afford it".[citation needed]
Alembic has made two exceptions to this rule. Stanley Clarke was given a specially inlaid instrument to celebrate 30 years of working together. Mark King, in 1986, received two 34"-scale Series 2 basses and then ordered two more in identical woods with 32" scale.[citation needed]"